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MailChimp: Free Email Marketing Service

Over the years I’ve used several email marketing services for newsletter campaigns.  Some have been free, others self-hosted online and the last one was a paid service.  I’ve had various levels of success with all of the methods, probably the least problematic was the paid service (Aweber).  But the economy is nobody’s friend these days so saving a few pence here and there is in everyone’s interest.

For a long-term project I’ve been running I switched from Aweber to MailChimp.  MailChimp is free for up to a list of 2,000 email subscribers with a maximum of 12,000 emails being sent each month.  If you exceed these requirements then you begin to pay for the service.  Fortunately, this was actually more than I needed.

I’ve been running with the free account for 3 months now and I have to say Mailchimp is a great service.  It’s by far the best email subscriber I’ve come across to date.  There are free widgets to integrate your newsletter into your blog and it will even post your newsletter automatically to your Twitter and Facebook accounts.

You can easily design your newsletters to run with your brand image. Change the colours, add your own header etc.  It’s really easy to do and you can save your template for future use.  Of course, if you don’t have time to do that or want some help then I can help you customise your emails and newsletters.

Overall, if you have a small mailing list and want to use a free service with premium features I’d recommend MailChimp.  In fact, I’m going to be using it for my own Rosmerta newsletters which will be coming to a mail box near you soon!